2.8M reach · 3.1× ROAS on launch week
01Overview
For Luma's flagship product launch, we identified two YouTube creators in the productivity-tech niche with unusually high comment engagement — a signal of genuine audience trust. The integrated review campaign launched in sync with a paid push, compressing the awareness-to-consideration window significantly.
02
The challenge
[Jony — replace this with the the challenge narrative for the Luma Labs campaign.]
03
Our approach
[Jony — replace this with the our approach narrative for the Luma Labs campaign.]
04
The result
[Jony — replace this with the the result narrative for the Luma Labs campaign.]