4.2M views · 18% lift in branded search
01Overview
Meridian needed to reach endurance athletes without defaulting to broad-reach influencers. We matched them with a community of mid-tier ultra-running creators whose audiences skewed exactly right. The 6-week campaign drove a measurable uptick in DTC conversions and a first-time appearance in branded search trends.
02
The challenge
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03
Our approach
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04
The result
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